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Brightlines strengthens website translation offering

By Josian Phillips, 

Brightlines Translation has announced a new partnership with WMPL, the leading WordPress translation plugin. The partnership strengthens Brightlines’ website translation credentials and gives clients access to cutting edge technology on the WordPress platform.

Brightlines have built a reputation for marketing-led translation and transcreation for over 15 years, working with some of the leading brand and ad agencies in the UK for clients such as Canon and Mattel. The company has invested in digital technologies along the way, making sure they stay at the cutting edge of web translation, multilingual PPC and multilingual SEO.

The company works with multiple CMS systems, such as Shopify, Magento and Joomla. Each system is different, and requires a different approach to the technical side of translation. That’s an area where Brightlines help clients and agencies, advising on the best way to manage the process. And WordPress is no different.

WordPress has the largest market share by far, according to Websitesetup.org at nearly 60% of the market. It has become a popular choice for SMEs and even enterprise-level clients because of its easy to manage structure, and the value of plugins.

One of the most powerful plugins available is the WPML translation plugin – WordPress Multilingual plugin –  which allows companies to manage their websites internationally with much less hassle. The plugin works with other popular plugins like Yoast, WooCommerce and Contact Form 7, and is SEO-ready.

Neil Gauld, Director at Brightlines said:

“We’re committed to being at the forefront of marketing translation, and now tech is a key part of that. We’re excited to roll out this new service and provide value to clients with WordPress and websites.”

To find out more, or generally discuss your website translation needs, get in touch today.

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