Optimising webpages for search in multiple foreign languages demands the right set of skills. Equivalent keyphrases? Their positioning? Density? Synonyms? We’ve got it covered.
Frequently used as a stand-alone term, international SEO actually embraces a series of techniques used to make sure your website is being located by the right people, internationally. These techniques include professional website translation, localisation and multilingual pay per click (PPC) – which works hand-in-hand with multilingual keyword research. At Brightlines, we have skilled SEO experts located around the world who are qualified and experienced linguists too. They can carry out appropriate keyword research to determine the best international search terms. This insight is then applied to your international PPC campaign ensuring you are best placed globally.
There are a number of other technicalities involved in international SEO that also need addressing. It is essential, for example, to ensure the correct language version of your website is shown to your customers (namely the hreflang tag). Duplicate content issues (namely the canonical link) must be addressed too. It sounds complicated, but it is all in a day’s work for our project managers.
At Brightlines we have been assisting brands with their international presence since the beginning of the digital era. We can provide the full range of international SEO services, or any one aspect. If you are an international brand with a global campaign we can take on your international PPC, we can sort keyword research for you in a new foreign market, or simply translate your website into 1 to 40 plus languages if required.
We provide international SEO to many global brands such as Mattel, GSK and Hilton Worldwide. But we don’t only deal with global brands, we work with all kinds of companies, and all sizes. Whatever you need, we are here to help ensure your websites have greater visibility on a global scale.
If there’s anything else you’d like to know about multilingual SEO, or any of the other translation services we offer, please do get in touch today.