Como Hotels and Resorts is a provider of hand crafted hotels and luxury travel experiences. Its highly personalised service is centred on Como’s stunning selection of urban hotels, island resorts, adventure retreats and wellness resorts.Read More
Concise hotel brochures demanded a very high level of translation that would ensure that the unique character and opulence of each Como destination was clearly and faithfully communicated to all international audiences.
In order to maintain the brand integrity of these important promotional materials – irrespective of language or destination – Brightlines provided Como Hotels and Resorts with a combined translation and transcreation service.
Able to seamlessly adapt Como’s luxury marketing message from one language to another, Brightlines has produced hotel brochures in as many as 9 different world languages, including Chinese, Japanese and Russian.
As well as ensuring consistency in message, style and tone, Brightlines is also responsible for the typesetting accuracy of all language variants for final brochure page layouts, comprising Cyrillic and Latin alphabets as well as phonetic, non-alphabetic scripts.
Brightlines’ ability to provide Como Hotels and Resorts with an all-in-one, translation and transcreation service, and in-depth knowledge of artworking, has dramatically simplified the production of its multilingual luxury hotel brochures.
The brochures have become a key component in the company’s international marketing communications mix, supporting successful direct marketing, on-line and point-of-sale initiatives throughout the Americas, Asia and Europe.
If you’d like to get a quote for our travel and tourism translation services or need consultancy for entering a specific market, please get in touch.