With almost 1.5 billion potential customers living there, China is one of the biggest markets your business can target. Its rich cultural history and fast growing economy make it one of the most up-and-coming markets in the world. And to succeed in this market, your message needs to be understood.
In order to successfully make your mark in the Chinese market, you’ll want to make sure that your material is translated into the correct dialect and using the correct writing system. The Chinese language is actually a group of dialects spoken by a variety of groups within the country. From Hainanese to Shanghainese and Hokkien to Wenzhounese, China boasts a linguistic richness like no other country, but from a localisation point of view the most frequently requested dialects are Mandarin and Cantonese.
While the two dialects stem from the same linguistic branch and may share similar terms, verbally they are mutually unintelligible.
Take the word “thank you” for example; in Mandarin you would say xièxiè (the characters for this are 谢谢) but in Cantonese the word is dò jeh (the characters for this are 多謝). If you compare the two written forms, you’ll see that both forms use the character 谢 but pronounce it in completely different ways.
Moreover, written Chinese also differs by region; written text uses either the Traditional Chinese writing system or the Simplified Chinese writing system.
Traditional Chinese characters were used across China until the 1950s when the communist party took over the People’s Republic of China and instilled the Simplified character system in order to boost literacy rates across the nation. The Simplified writing system does exactly what it says on the tin; Simplified characters use fewer brush strokes than their Traditional counterparts and are therefore, in theory, easier to recognise, read and write. While most of mainland China has made the transition from Traditional to Simplified characters, the Hong Kong province and the state of Taiwan have both retained the Traditional writing system.
Knowing the difference between Traditional and Simplified characters or Mandarin and Cantonese is not enough when it comes to localising your communications.
Written Chinese and spoken Chinese do not always go hand in hand. That is to say, regions that speak Mandarin do not necessarily write in Simplified characters. So while both Hong Kong and Taiwan natives write using Traditional characters, they do not speak the same dialect. Having this knowledge is imperative when it comes to localising written and audiovisual materials as in some cases you may require translations using Traditional Chinese characters, but a voiceover for the same project may require either Mandarin or Cantonese translation services depending on the specific region you are trying to target.
So it is vital that you know which regions you are hoping to create content for, and that you know which variety they speak and write. To make sure that you get it right for your chosen market, take a look at the table below:
|Mainland China||Mandarin||Simplified Chinese|
|Hong Kong||Cantonese||Traditional Chinese|
We know it might be confusing, so our seasoned team is here to advise you on the best way to make a splash in the Chinese market and which dialect or writing system would be best for your communications.
Our mother-tongue Chinese translators are tested and approved by our stellar Vendor Management team who rigorously test them before they even make it onto our books. This ensures that we can provide the exceptional Chinese translation services that we’re known for. Every time.
See below for what our Chinese language services include.
Are you trying to crack your way into the Chinese market? Maybe you’re struggling to explain the use of your machines to suppliers or clients. This is where our document translation services exceed.
If you’re trying to market your brand or a new product in China, you may want to consider transcreation or creative translation. Our Chinese transcreation services go beyond standard translation in order to achieve the exact message and tone that you want to achieve by adapting the copy to suit the audience’s culture, values and expectations.
If you are looking to localise a printed publication into either Simplified or Traditional Chinese you should consider having the translated design files typeset by a native Chinese speaker. Our extensive network of multilingual designers, artworkers and typesetters cover all languages and scripts and will be able to ensure that the finished publication adheres to each language’s typesetting rules while looking as crisp and clean as your original.
Audiovisual materials can be some of the most important assets for any communication, so localising your content can increase your global reach immensely. Our talented Mandarin and Cantonese voiceover artists can help you speak to your desired audience while our expert subtitling team can help you localise your subtitles into either Traditional or Simplified Chinese depending on your chosen method of communication.
To ensure that your technical documents are crystal clear in Chinese, we entrust them to our qualified technical translators. Their solid in-industry experience gives them the tools to ensure that your technical manuals are not only translated correctly, but that each measurement is precise and that each term is consistent with your business’ internal terminology.
Legal translations need to be exact and free from uncertainty and only a qualified legal specialist can make sure that your contract or terms and conditions are just that. Our whole team of legal translators are trained in both UK and international law so you can be sure that any Chinese translation you receive from us will be infused with accurate legal knowledge.
With 20 years’ experience in the translation sector, Brightlines provides a tailored end to end translation service specifically for you and your business. Our brilliant project managers are experts when it comes to exceptional customer service and will always put your satisfaction first. We’re also an ISO 9001:2015 certified agency which means that quality management is our top priority, our tried and tested translators are all native speakers with actual working experience in your industry.
When it comes to Chinese translation, Brightlines is the way to go. We regularly translate a variety of communications into Chinese for our clients. Some of our most common projects are website and marketing translations. With a burgeoning middle class, the Chinese have huge spending power, and an attraction to Western goods meaning that more and more companies are looking to crack their way into this market.
Thus, while trade between Chinese and British companies continues to grow, the need for technical and legal into Chinese is also growing, and that’s something we can help with. We’ve been providing technical and legal translations into Chinese for some of the world’s best known companies.
Some big names that use our Chinese translation services include Gola, Rotork and Visit England. With a pool of native speakers, we are well placed to produce translations that will help you bridge the language gap, no matter what the subject is.
If you’d like to know more about our Chinese translation services, get in touch with us at [email protected]
Call us if you need professional Chinese translation services or just translation advice. We are here to help you.