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A major cultural difference you should be aware of is that the Japanese love reading. Japanese consumers, corporate or individual are much more detail and function conscious than any other nation. They expect and read and relish detailed printed materials, yes, those folded bits of paper with tiny text that we Brits just bin. Indeed, Japan has more printed publications than any other nation. Have plenty of flyers and brochures for tradeshows. Instruction manuals, consumer guides, technical information you name it. You’ll need it.
Always wrap gifts, but not in white as it symbolises death, or green, deemed unlucky, or bows, although these are more acceptable now. Red would be a safe bet as it is associated with wealth and prosperity.
Odd numbers are considered bad luck, as is the number 4, which sounds like death in Japanese. In fact the number 4 is considered bad luck through out Asia. The number 9 is associated with hardship.
Gifts and the ceremony surrounding gift giving are very important. In business and pleasure. Your present should be of a high quality; Wedgewood is well received around the globe.
The beckoning cat, (the Maneki-neko) ubiquitous in Japan is a symbol of good luck. The colour, style, ornateness and gesture detail are all significant. White for example is good luck in this case, black is for good health, and gold is for wealth.