The best languages for a post-Brexit world
In the event of a hard Brexit, UK businesses that trade heavily with the EU should fling their nets wider and seek opportunities in future fellow third country markets, says...
Export markets
In the event of a hard Brexit, UK businesses that trade heavily with the EU should fling their nets wider and seek opportunities in future fellow third country markets, says...
When launching your brand into new territories it’s important to avoid making brand naming mistakes like the ones apparently made at Ford, Coors and Colgate. Ford’s launch of the Pinto...
“Arguing against globalisation is like arguing against the laws of gravity” – Kofi Annan, Nobel Peace Prize winner and former Secretary-General of the UN Spurred by digitalisation and now firmly...
Global content marketing is expected to be a $300 billion industry by 2019, with the market for international domain names (IDN) greater than 2.5 billion people – mostly non-native English...
Do not underestimate the power of numbers when doing business with the Chinese. In China, numbers are taken very seriously indeed. The Number 4 could break your deal. The number...
How many languages are spoken in Indonesia? Indonesia has 252 million inhabitants who speak over 742 different languages. The fact that Indonesian’s speak so many languages might look like a...
With October coming to an end, adults and kids of all ages are gearing up for the annual fright-fest that is Halloween. This spooky event is marked not only in...
In the eyes of many investors, China is the great ‘what if’ of the marketing world. For a long time China was untouchable for foreign investors not for lack of...
The number of Internet users in India is growing apace, as are sales of smartphones; smartphones being the favourite way of accessing the Internet. As a result, ecommerce is booming...
Exporting is crucial to the British economy, and according to the British Chambers of Commerce (2016) over a third of UK businesses actively export goods and services. BCC also points...
Japan is a nation of contrasts that at first seem at odds with each other. Imperial palaces, shrines and gardens with beautiful cherry blossoms contrast with the neon skyscrapers that...
Vietnam is tipped by economists to be one of the top ten fastest growing economies in 2016, with growth expected to stay strong through 2018. When you take a look...
Indonesia, home to approximately 243 million people, is a diverse and vibrant country scattered over thousands of volcanic islands. Jakarta is its sprawling capital city. A country with a colourful...
Brands beware! Don’t put your brand on the line. Using the wrong Spanish flag in your communications could cost you your reputation. The Spanish flag With its red and yellow...
As one of the MINT economies Indonesia is believed by economists to have enormous potential for growth over the next fifteen to twenty years. Along with Mexico, Nigeria and Turkey,...
Turkey is one of the MINT economies identified by economists as having the potential for strong growth over the next twenty years, and its economy is booming. MINT economies have...
Switch on the news, pick up a business publication or skim the internet and you’ll see in no uncertain terms that Germany, Europe’s largest economy, is enjoying an upturn. It’s...
Research takes time, so here, in brief, are 25 vital things about Russian business etiquette that you will find useful. Indeed, some of this information may just swing it for...
In Japan the business card is paramount. Unlike in Britain where we exchange business cards as a simple contact medium, the exchanging of business cards in Japan, or with a...
For those of you who need good information quickly and concisely, here is a list of 15 essential Japanese business tips that you need to know before that vital meeting...
Japan is a nation of readers. A major cultural difference you should be aware of is that the Japanese love reading. Japanese consumers, corporate or individual are much more detail...
Russia has finally made it into the WTO. It took about 19 years of negotiation. Quite how Putin will fare under the jurisdictive eyes of this global trade body we...
The gift culture in business to business China is virtually ritualistic. Presenting a modest gift to your business contact is a good idea just be mindful as the gift should...
Languages and international markets are often grouped under acronyms or collectives. These are the ones you are most likely to come across: 3G – Global Growth Generators Bangladesh China Egypt...
It’s well documented: China is big for business, undisputedly the world’s fastest growing economy. But your road to success depends on good guanxi. Get good guanxi Guanxi (gwan-shee). Guanxi. Remember...
