Marketing translation for international brands
Our marketing translation service makes sure your advertising and marketing copy has its desired emotional impact, cross-culturally.
Information is certainly a big part of marketing, but it’s not enough to just make sure your copy is understandable in another language. Consumers have so much choice these days that standing out in the right way is essential. The key to achieving this lies in the way information is communicated. A skilful and emotive use of words will get the desired response; this is why we place such importance on creative translation and enjoy developing a real understanding of each brand we work with.
The experienced transcreation team at Brightlines plays a crucial role in the marketing translation services we provide. Whichever international market is being catered for, the transcreation process will always require an in-depth understanding of respective languages and cultures. Our transcreation experts, as well as being highly qualified and experienced linguists, always work in their native tongue. This way, we guarantee the professionals working on your marketing content relate fully to the audience and wholly understand the impact that certain words, tones and imagery may have.
What’s more, our transcreation specialists are highly skilled when it comes to creating engaging copy from scratch. So, if you think your creative content would benefit from a complete restructure, we’re more than ready to work on it for you.
Choose to work with Brightlines and you’ll be joining a long list which includes some of the world’s most recognisable brands. Internet giant Google, for example, trusts us with the transcreation of its AdWords marketing materials for a number of European markets, while our team transcreates Microsoft’s advertising campaigns for Chinese and Arabic-speaking audiences. Our client portfolio also includes Canon, GlaxoSmithKline, Hilton Worldwide and a range of other international brands too.
We’re experts in marketing translation. If there’s anything else you’d like to know about our translation services please get in touch today.