Weir

Scottish engineering giant The Weir Group PLC is one of the world’s leading engineering businesses serving mining, infrastructure and oil and gas customers in more than 50 countries. Weir heavily invests in an engaging internal communications strategy.

The Weir Group, Deloitte Global Employer Services and Brightlines Translation

The Weir Group’s dedication to employee engagement is clearly demonstrated as it selected top communications talent in the form of world-renowned Deloitte. Together Brightlines and Deloitte’s Global Employer Services produce multilingual internal communications for the Weir Group.

Why Brightlines?

As experienced translation buyers Deloitte’s Global Employers Services were unhappy with their current supplier. There were unacceptable issues with communication and services. Quality and turnaround times were not being achieved. Weir needed a trustworthy and reputable language service provider (LSP) with a vast and proven track record of translating global internal communications for global corporations. The Brightlines portfolio of experience in this specialised form of marketing translation is impressive. Translation of internal communications for Canon for over decade, and long term LSPs to SIG plc, Rotork plc and IRU to name but a few.

Global internal translation projects so far…

Typical internal communications and marketing translation for the Weir group include posters, periodicals and other informational publications. Also, promotional literature and subtitled promotional videos relating in particular to the Weir Employee Survey 2019, and Weir Employee Share Scheme. The global campaigns are usually translated into around 20-30 languages including Afrikaans, Azeri, Xhosa and Zulu as well as into the most commonly spoken languages of the world. The resources at any one time can be around 40, requiring translation, typesetting, proofreading and subtitling all in one shot. Needless to say Brightlines hits the bull’s eye every time!

The result. Internal Communications Protected.

Deloitte can stand at ease knowing that the translation of any of the many and varied internal communications passed to Brightlines can be handled technically, translated perfectly and delivered, urgently. For prestigious clients such as the Weir Group reputational risk is high – but with Brightlines as an LSP, internal communications and employee engagement are well protected.