Challenges and opportunities for today’s global marketers
Being a global marketer is a tricky task to say the least. Working in an ever-changing environment can make it hard to keep on top of the next trend –...
Marketing translation
Being a global marketer is a tricky task to say the least. Working in an ever-changing environment can make it hard to keep on top of the next trend –...
If you happened to catch the hilariously spiky new series of Catastrophe on Channel 4, you may have subliminally spotted the bright colours of yours truly translation services flash by...
Having a multilingual website is crucial to reach an international audience. If you don’t want to create a separate website for each country you’re targeting, then you can create a...
It’s that time of year again when office chat turns to everyone’s favourite Christmas ads. Who cried, who laughed, which are the cutest, the cleverest. Compilations such as “John Lewis:...
Managing a website translation doesn’t have to be a pain or a stress. Here are some key insights on how best to get started on your website translation project. We’ll...
One of the biggest problems creative agencies face is having to deal with a constant churn of translation services providers as one by one they disappoint. Too often they fail...
Six critical things need to happen to make sure you get a good quality translation. Whether you need a straightforward, standard translation or a higher level, specialised translation, getting the...
Are you confused as to the difference between standard and specialised translation services? Julie Fry, a senior translation project manager here at Brightlines Translation explains the difference between standard translation and...
Global content marketing is expected to be a $300 billion industry by 2019, with the market for international domain names (IDN) greater than 2.5 billion people – mostly non-native English...
Instagram use is rocketing, with brands using it expected to rise from 49% to 71% this year. Whether you’re new to Instagram or looking to develop your existing Instagram strategy,...
Social media has a 100% higher lead-to-close rate than outbound marketing, making it one of the most powerful, efficient and global marketing tools. The most successful brands adapt their social media...
If there’s one thing the UK does really well, it’s advertising. British brands have great marketing strategies. One of the strategies they use really well is the tone of voice....
