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Our latest translation services news & views

  • Your guide to multilingual paid search

    By Josian Phillips, 

    Many businesses create paid search campaigns – also known as PPC (pay-per-click) campaigns – solely in English, missing out on valuable revenue from nearly three quarters of internet users worldwide....

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  • The most popular online languages 2018

    By Josian Phillips, 

    Which languages should you support on your website, social media and online advertising? This is a big question for businesses in our ever-growing, global marketplace – not helped by the...

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  • Website translation: 7 best practice lessons

    By Josian Phillips, 

    Find out how to plan, execute and manage your successful website translation project. These seven simple steps will make the world of difference when it comes to making your website...

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  • Brightlines strengthens website translation offering

    By Josian Phillips, 

    Brightlines Translation has announced a new partnership with WMPL, the leading WordPress translation plugin. The partnership strengthens Brightlines’ website translation credentials and gives clients access to cutting edge technology on...

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  • Going global: will your brand name translate?

    By Josian Phillips, 

    When launching your brand into new territories it’s important to avoid making brand naming mistakes like the ones apparently made at Ford, Coors and Colgate. Ford’s launch of the Pinto...

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