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Our latest translation services news & views

  • Going global: will your brand name translate?

    By Josian Phillips, 

    When launching your brand into new territories it’s important to avoid making brand naming mistakes like the ones apparently made at Ford, Coors and Colgate. Ford’s launch of the Pinto...

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  • Document translation – how does it work?

    By Laura Groves, 

    When I first started out as a translator and translation project manager, I spent a lot of time (more than I’d care to admit) looking at various translation agency websites...

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  • What is translation memory and how does it work?

    By Josian Phillips, 

    Competitive translation services today are using translation memory systems (TMS) to give their clients faster, higher quality translations. They certainly aren’t risking their clients’ reputations by relying on machine translation....

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  • Why agencies love working with Brightlines

    By Julie Fry, 

    One of the biggest problems creative agencies face is having to deal with a constant churn of translation services providers as one by one they disappoint. Too often they fail...

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  • When should machine translation be used?

    By Josian Phillips, 

    There is an increasing demand for fast, accurate and cheaper translations. Between translation, localisation, interpretation and other related language services, the industry is expected to reach $47 billion by 2021. Machine...

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  • Transcreation: when exactly do you need it?

    By Josian Phillips, 

    If you’ve committed to moving into a foreign market, and are now being asked if you need straight translation or transcreation, you may be uncertain of which route to take....

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