RIM is the former name of BlackBerry Limited, also known as Research in Motion. Originally RIM dominated the smartphone market for businesses, holding a huge 43% share overall. RIM’s most valuable commodity is its patents, a result of in-depth research and product innovation. It was founded in 1984 by a pair of engineering university students, Mike Lazaridis and Douglas Fregin. Its early development was made possible thanks to investments of $35 million to fund the research for RIM’s two-way paging hardware and software; this led to the release of the [email protected] Pager 950 in 1988 in collaboration with RAM Mobile Data and Ericsson. Between 2007 and 2013 the number of BlackBerry users had increased tenfold, meaning that almost 80 million BlackBerry subscribers were active.
RIM has offices in Canada, the United States and the United Kingdom as well as requirements for marketing all over the globe. Brightlines was trusted to provide RIM with translation and production services for a selection of its sales and marketing collateral. The languages we translated to included Arabic, Chinese, French, German, Greek, Indonesian, Korean, Portuguese, Russian and Spanish. When working for a company with a revenue in excess of $11 billion, translations cannot be anything other than world class. We achieve this high level of quality by working alongside experts in the field of telecommunications, marketing, sales and business. They collaborate with those who are native speakers of the target language in order to deliver a well-informed and accurate translation of the material.
If you’d like to get a quote for our Translation Services or need consultancy for entering a specific market, please get in touch on 01225 580 770